Back problems are considered one of the biggest ailments in industrialized countries. With over a billion people using phones, hunching over while texting is having a detrimental effect on the spinal health of cell phone users. Aside from texting, countless hours hunched over sitting in an office chair, or while driving is causing an unprecedented number of people suffering from back issues. In addition to excruciating pain to the individual suffering from back pain, the side effects cause millions in lost revenue, and medical expenses. The Mytstrap is meant to improve your posture so your back remains strong, balanced, and upright while you text, sit at your desk and drive to work.